A broadcast commercial was developed to highlight the ease and convenience of flying locally through PTI. The story followed two friends—one departing from PTI and enjoying a stress-free experience, while the other dealt with traffic and delays on the way to a larger city airport. The commercial ended with a cliffhanger and a clear call-to-action: “Did they make it?”
Digital Follow-Up
The campaign continued online with a dedicated landing page. The design featured a relaxed poolside scene showing the PTI traveler receiving text updates from the friend still navigating traffic. The page resolved the storyline while also offering users a chance to win a $1,000 travel voucher—blending engagement with incentive and reinforcing the benefits of choosing PTI.
Bringing the Poolside Moment to Life — in 3D
To elevate the landing page experience and create a seamless follow-up to the broadcast spot, the entire poolside scene was built from the ground up in 3D. From the lighting and reflections to the textures of the water and furniture, every detail was crafted to feel photoreal while maintaining a playful tone that matched the campaign. This approach allowed for full control of composition, environment, and storytelling—bringing the “easy travel” message to life in a visually immersive way.
