Refreshing Design with a Purpose
Altura Beverage Co. needed a bold, unified identity across a line of products that each serve a unique purpose. From wellness-focused functional beverages to hemp-infused seltzers made for unwinding, each product called for its own voice—while still feeling part of the same family. The goal: create standout headlines and visuals that spoke directly to the intention behind each drink.
Focus. Clarity. Energy.
Tropical Mango — a functional boost that keeps you locked in, minus the crash.
Be easy. Relax. Unwind.
Lemon Lime & Wild Berry — hemp-infused seltzers made for mellow moments, minus the stress.
